During their cooperation in an eyewear brand project, Allen and Sam found a consensus among them and an idea of building up a branding company flashed upon their minds.

Mindtouch was founded in March 2013 and we came up a slogan to transmit the brand value: “We create the soul of the brand, making the extraordinary brand experience for people; building loyalty and lifelong relationships at each point of touch.”

Mindtouch has gained business growth over the years and moved to a new location. However, we found that Mindtouch gradually became a design company, which was on the opposite path from the beginning. Therefore, we decided to rethink our vision and mission.

When rethinking our brand aspirations, we were inspired by the sentence on Blue Origin website "Become part of history by heling us build the future." To leave meaningful legacies in the history, we have to take branding as a lifelong career.

After the successful brand transformation，we has gained dramatic business growth, and built an integrated branding system after 3-year exploration in brand strategy. We are looking forwards to working with more clients, and drive brand revolution for Chinese enterprises.

Mindtouch rebranded as MTC, establishing its brand position as a brand consulting firm, and moved to IFC tower, the Guangzhou landmark. At this time, Aniec, a former PwC UK veteran, joined MTC as CFO.